Many organizations face challenges in meeting the product and service expectations of their customers. These challenges stem from a disconnect between those responsible for dreaming up new product and service features and those tasked with implementing those features and making them a reality. An approach to address this disconnect is to establish a viable product roadmap and robust requirements architecture to keep product development activities in alignment with stated product goals and objectives. This allows product development organizations to provide true business value through enhanced products and services which meet customer needs.